Taken off
www.computerandvideogames.com/
http://www.computerandvideogames.com....php?id=147787
Beware Battlefield 2142 spyware
Wednesday 18-Oct-2006 12:38 PM Ad-tracking software casts shadow over the release of latest Battlefield title. UPDATE: EA responds
++ UPDATE ++
Since posting the news article below, we've recieved official comment from EA clarifying what the ad-tracking software included in Battlefield 2142 actually does and doesn't do. Here goes...
The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies or account login detail, or surfing history.
BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses.
Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement.
++ UPDATE ENDS ++
A slip of paper contained within the Battlefield 2142 retail box reveals that the game "may incorporate" software (i.e. spyware) that "may" record your IP address and "other anonymous information" - or 'Advertising Data' - when playing online.
Unsurprisingly, it's something that's got PC gamers up in arms with cries of 'boycott the game!' heard echoing across the internet, but should you really be worried?
Battlefield 2142 features in-game advertising and, according to the slip, the data collected is "temporarily" used by in-game advertising company IGA Worldwide to "enable the presentation and measurement of in-game advertisements and other in-game objects which are uploaded temporarily to your personal computer or game console and changed during online game play."
It continues: the software doesn't collect any "personal identifiable information about you", and that EA won't provide IGA with "any of your personally identifiable information".
Despite the statement that the software doesn't suck up personal identifiable information, it's caused enough concern for a Digital Illusions employee to move to calm fears. "Data will only be gathered from in game. Web browsing and other profiling data is not being gathered... The purpose of the gathering is to determine if an ad is viewed by players," the employee posted in the forums of fansite Total Battlefield 2142.
Hell, that's not so sinister, is it. Is it? Well, it sounds innocuous enough but it depends on your views on spyware - let us know your thoughts in the comments field below.