TAKING a leaf out of eccentric chocolateer Willy Wonka, the Arctic Monkeys have hidden a couple of “golden tickets” to this year’s Reading And Leeds Festivals inside two copies of their comeback single.
Fans who find the tickets in vinyl versions of
Crying Lightning when it’s released exclusively in Oxfam stores on Monday (August 17) will see the band headline the festivals on August 29 and 30.
As a further incentive to help attract as much attention to the single as possible, 40 signed copies of the 7” single will also be distributed throughout Oxfam’s 700 shops in the UK.
Crying Lightning is the first single to emerge from the band’s forthcoming third album,
Humbug. It is already available to download, but the limited edition 7” version will be available at Oxfam stores only, with proceeds from the £2.99 price tag donated to the charity.
The “golden tickets” will contain a code that the finders can enter online.
A 10” version of the single is also being sold through conventional record shops.
Commenting on the Oxfam deal, which marks the first time in 25 years that Oxfam have sold a new single, David McCullough, Oxfam’s director of trading, said: “We were thrilled when we heard about the idea for the new Arctic Monkeys single and are delighted to be partnering with Domino Records on something that will be great for music fans and help us raise money to fight poverty.
“Oxfam shops have always been one of the best places on the high street to pick up a musical bargain or find a rare treasure, and this is a fantastic reason to pay your local shop a visit.”
Arctic Monkeys’ new album
Humbug is released on August 24, 2009.
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Arctic Monkeys hide golden festival tickets in single
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