No movie interest shown in the format so it will probably end up being like ZIPP drives a format for storage only.
I really cant see the industry moving from the blu-ray format to another format so soon after having to cut their losses because a much bigger player in the field admitted defeat and stopped producing the competition (even at half the price it started at).
Unfortunately solid state memory has taken over on the PC front and with 4GB of USB memory costing less than £30 I really cant see it breaking ground there either.
What does surprise me is why they haven't added usb interfaces to tv's via the Common Interface as you can stick movies onto USB and play them from your TV without having to fork out tons on players